What is Cold-Pressed Juice?
A Cold-Pressed Juicery is a specialty juice company that uses an industrial-grade hydraulic press to extract nutrient dense juice from the tough fibers of fruits and vegetables.
Here at the Franklin Juice Company, we are committed to providing the highest quality juice on the planet. This affects every decision we make, from hand selecting produce to sourcing organic ingredients every time. So, when the time came for us to choose our method of juice extraction, the choice was easy.
The commercial Cold Press Juicer was invented in the early 1930s by Dr. Norman Walker in Long Beach, CA. As an immigrant from Great Britain, Dr. Walker was a pioneer for the juicing and raw foods diet in America. Between 1930 and 1980, Dr. Walker published 8 books from where many modern day scientist and juice bars alike draw inspiration and information. His first book, which can be purchased online, is titled "Raw Vegetable Juices." It is no surprise that Dr. Walker lived to be 99 years old!
Juice is the fastest way to get nutrients into your bloodstream, outside of an IV! We can't eat 15 carrots in 5 minutes, but we can drink a pint of fresh carrot juice! The living micro-enzymes in fresh juice have the ability to purify, regenerate, and strengthen your body unlike any cooked or processed food ever could. Because juice has an incredible ability to replenish your cells, and rid your body of toxins, so we made the bold decision to use strictly organic ingredients in all of our juices. And since the purpose of juicing is to cleanse your body of toxins, we would never feel good about promoting a "health" products using anything but organically farmed produce.
There are 2 mains stages involved with Cold Pressing juice. The first stage involves a mastication process where a the produce is pulverized by a rotating gear inside a stainless steel housing. This functions to release the "deep nutrients" from the fiber to which they are bound. Fiber is a necessary part of one's diet, but our goal is to pack more fiber-free nutrients into one juice than you could consume in an entire day of eating whole fruits and vegetables. In the second stage, we wrap and hydraulically press the mash at approximately 2,000 pounds of pressure. Thats equivalent to a baby elephant sitting on each cup of mashed produce!
Heat, friction, and oxygen are all factors that kill live enzymes or speed up deterioration of fresh juice. The cold press limits all of these factors and extracts the maximum amount of nutrient-dense juice as possible! Waste is minimized and your body rejoices at the purity and goodness of the quality and taste.
FRESH, RAW, & HPP-FREE!
"In understanding what good nutrition really is, we must keep in mind that dead matter cannot do the work of live organisms." -Dr. Norman Walker
Many juice companies use various pasteurization processes (traditional, flash, high pressure, etc.) to guard against bacteria, viruses, and microorganisms for a long period of time in order to extend the shelf life of their products. According to current FDA standards, these same companies can label their products as "Raw."
This can be misleading to customers who take things at face value. However, pasteurization of any kind causes lethal damage to enzymes at a cellular level, and during this process, the minerals, vitamins, and live enzymes in the juice are killed as well.
However, the term "fresh" on a label means that a food or drink product is unpasteurized, meaning that it is in its truly raw state and has not been frozen or subjected to any form of thermal processing or any other form of preservation. The “fresh” claim can only be made if juice is NOT processed and, thus, has a fraction of the shelf life as other “raw” juice.
Why Don't We Pasteurize Our Juice?
From the moment you wake up, to the time you fall asleep, your body is hard at work to keep blood flowing through your arteries and veins, supplying oxygen to your cells and keeping you alive and healthy. Simultaneously, your digestive organs are breaking down food and water molecules to extract vital nutrients and live enzymes to replenish health cells and regenerate dead or damaged cells.
Compatibility and Quality.
How come your body can't sustain life by consuming a beautiful Patagonia jacket? What about some freshly cut Goodyear rubber? Good Wood skateboard? Whole Foods recycled shopping bag? Gold Bars? Augusta National bermuda?
These things have exceptional quality! What what about their compatibility?
Why is it that if you eat rotten tomatoes, you get sick? Quality.
Both of these truths are essential to how we should approach health.
We are composed of millions of tiny cells, without which we would not exist. We have to keep our cells happy and and replenished in order to have any measure of health in our bodies as a whole. If we are injured or sick, our tiny cells rally and regenerate or repair themselves so that we can get back to health and happiness.
But what do our cells need to stay well?
No, electricity is not the answer. The answer is nutrients! Nutrients and vital life minerals are found in the food we eat, water we drink, and air we breathe. So what's the deal with electricity?
Grab your iPhone and hold it in front of you. What an amazing technology! Steve Jobs is one of the most brilliant creators the human race has ever known. It is easy to appreciate his handiwork when you stop and think about everything you can do on an iPhone, and and intricately they are designed. There is one small factor that the iPhone relies on every moment, battery power. No battery power, and the most wonderful invention in the world is entirely useless.
Your body is like an iPhone. Your cells are all of its intricate parts. Nutrients are the battery power. But where is the electricity that powers the battery?
Like electricity, enzymes are neither seen nor held. They are not tangible, but they are vital to your existence and body function.
Live enzymes maintain the vitality of the nutrients you consume, so that when the nutrients reach your cells, they are able to provide the cells with everything they need to function! If you kill the enzymes associated with the nutrients, then the nutrients lose their vitality, enter into a state of lifelessness, and are unable to replenish and regenerate your cells.
How Do Enzymes Die?
Enzymes are alive just like you, and are capable of being killed with heat, pressure, intense light, and lack of water. Sound like someone else you know? How about everyone.
Your body is incredibly tolerant and able to maintain life when nutrients enter your body lacking the necessary live enzymes, but they are not compatible with your cells in this state.
If you spend you whole life eating food and drinking products that have been neutralized and stabilized in order to last to months and years, you will never reach your full potential of health.
We buy local fruits and vegetables for your juice right here in Tennessee anytime they are available and organically farmed. We love to support our local farmers, and it is a non-negotiable for us to do our part to have a positive impact on our local economy.
We have many amazing local farms and businesses here and we celebrate that uniqueness by supporting their work. Sourcing locally helps us strengthen the economic base of our community. Buying locally also helps reduce our environmental footprint and create more jobs in our area [not to mention the produce flat out tastes better!], but more than anything, we hope to support the dreams of those around us who desire to make a difference here in just like us!